With over 20 years of experience in the creative industry, I've worked with agencies of all sizes, including renowned names like F/Nazca S&S and Wieden + Kennedy.
My roles have spanned from Copywriter to Executive Creative Director. I've crafted and led award-winning campaigns across diverse sectors, from automotive giants to innovative startups like Airbnb and Uber, helping shape the voice of some of the world's most beloved brands.
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Although I've received recognition at major awards, my ultimate goal has always been to transcend the ad industry. I'm proud to say that some of my work have resonated with everyday people, who have approached me at social gatherings and family events to ask if I was behind “that funny spot". And more than once, I've had the pleasure of saying yes.